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AET's background

Our CEO, Benoit Lismonde has been a pioneer in bringing European concepts, brands and products in Asia since 1988.  

He foresees new retail trends.


Among some of the international brands Benoit brought to Asia are BENETTON, CARREFOUR, GEANT CASINO, AUCHAN, FULEMI.


To support Asian retailers and importers, he started ASIA EUROPE TRADE (AET) in 2006 in Belgium. The company is situated at the heart of Europe at the border between the UK, Germany, France and the Netherlands, near Brussels (the EU capital) and Antwerp port for easy logistics services.​

AET’s Mission 

”We thrive on providing a fast and efficient one-stop sourcing solution to find the most suitable Asian and European products at a very competitive price to our clients“.


AET’s Assets 

  • More than 40 years of retail experience in Asia

  • International team of professional experts

  • Deep understanding of Europe and Asia

  • Practical knowledge of European and Asian regulations

  • Efficient logistics

  • European and Asian local offices and global strategies

  • Understanding the requirements and needs of both retailers and manufacturers

  • Promotional and advertising support

  • Multicultural and multilingual environment (7 languages including Chinese and Russian)

  • Solid financial foundations


One goal 


  • Improve competitive retail turnover and promote a wider range of well presented new products.


​Two services 


  • Efficient cost effective international exchanges

  • Experienced consulting strategies and marketing supports at different levels to be and remain the leader in your markets.

Notre équipe
Need more information ?
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